By sequencing stills taken with 4-30 second exposure as lights are moved in and through the frame this effect creates the optical illusion that the light is moving. Zooms, pans, tilts, and most other motion camera techniques can be applied with standard stop motion approaches. The most common technique is to capture multiple second exposures of light moving from one point to another in the frame. As the sequence is built the beginning and ending points of the lights motion can be moved along a given path. When the pictures are put in sequence the light seems to move with classic stop motion jitter. Most commonly, all of the work is done in camera at practical (real world, not a studio) locations. (read more on wikipedia)
I have found these photos & video after googling light writing. check them out! ^_^
Follow this link beautiful and creative light writing videos
sprint commercial also seen at david airey's blog
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